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AMAYA LYNCH
BRAND & MARKETING MANAGER
HELLO AND WELCOME!
My name is Amaya Lynch and I am an experienced Brand and Marketing Project Manager specializing in multichannel content development and brand management. With an agency and in-house background in copywriting, social media management and marketing strategy development, I look forward to continuing to captivate audiences through impactful brand storytelling and meaningful content in my next position.
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CERTIFICATIONS
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Digital Marketing (Paid & Organic)
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Social Media Marketing
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Marketing Analysis
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Site Auditing
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Advanced Content Marketing
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Search Engine Optimization (SEO) Strategy
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On-Page and Technical SEO
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Keyword Strategy
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Backlink Management​
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MY JOURNEY THROUGH THE INDUSTRY
2017-2020:
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My journey in content creation and brand management began at Louisiana State University’s Manship School of Mass Communication where I chartered the university’s first National Association of Black Journalists chapter. As the PR Co-Chair, I worked to rebrand the organization, double membership and increase social media engagement by 100% all within a year. We were also recognized as LSU’s student organization of the year after becoming the first nationally affiliated student chapter of the National Association of Black Journalists on LSU’s campus.
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Even before graduating, I journeyed into the marketing and communications field to further build my skills outside of the classroom. My professional career officially began when I served as the PR and Marketing Intern at NRG Park in Houston, TX. While attending school, I held on-campus positions that allowed me to continue putting the marketing, public relations and communications I was learning in the classroom to practice and spent my summers in study abroad programs and internships that further expanded my knowledge of the industry on a global scale.
2021 - 2022:
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Post-grad, I continued my academic development at Rice University where I obtained a certification in digital marketing. Recently I returned to the program as a teaching assistant for the course after developing my skills in contracted positions as a content creator for an entertainment publication and a creative content studio.
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After establishing a foundation at the creative content studio as a freelance content writer, I transitioned into a full-time manager role at the partnering marketing agency, Amplified Digital, where I oversaw 40+ B2B and B2C domestic and international accounts across industries including aviation, education, healthcare and hospitality.
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2022-2024:
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Most recently, I was the Marketing Manager at Aurum Marketing, a full-service marketing agency based in Austin, TX that provided its clients with all the benefits of working with an agency while delivering an in-house marketing experience.
I started my journey at Aurum as a content specialist, mainly focused on creating and deploying email marketing campaigns, creating and editing web content and establishing and maintaining the brand identities of both our external clients and our internal brand. As the Marketing Project Manager I led the development of all multichannel marketing and branding strategies for our clients, managed the recruitment, training, evaluation and supervision of the creative teams and coordinated all communication between the internal teams and clients to ensure proper management of all client projects.
TAKE A LOOK!
Working with businesses falling into varying industries including luxury services, agriculture, automotive, aviation, cannabis, education, entertainment, healthcare, hospitality and real estate, has allowed me to gain extensive experience in storytelling through content creation. Now, as an experienced Brand and Marketing Manager with proven success in the development of brands and execution of results-driven multichannel content marketing strategies in agency and in-house settings, I'm excited to continue helping brands conceptualize unique ideas and project their voice across mediums.
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This portfolio offers detailed insight into some of my past professional work as well as the academic work I have completed to grow my skill set as a communicator. Click on the resume button below to view my full resume.
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Contact me at the email below or under the contact tab with any questions or inquiries you may have about me and my work.
Thank You!
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Amaya Lynch
EXPERIENCE
BEYOND BRANDING
Storytelling through multichannel marketing
As an experienced brand and marketing manager with proven success in elevating businesses and crafting impactful brand stories, I look forward to finding new opportunities to use my skills to connect with audiences around the world.
My versatile background in elevating brands in both agency and in-house settings allows me to bring a unique perspective to any marketing or communications team. Though I have grown into a leadership role, I continue to find that collaboration is key to consistency.
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While I continue growing in my career, I am driven to find innovative ways to go beyond branding to impact, influence and inspire through marketing, communication and content creation.
RESULTS-DRIVEN BRAND & MARKETING MANAGEMENT
