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Rice University

Digital Marketing Certification

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Rice University 
Digital Marketing Certification

Student: Feb 2021 - June 2021

Teaching Assistant: Feb 2023 - June 2023

I received my postgrad Digital Marketing Certification from Rice University in June 2021. The rigorous course helped me strengthen many of the digital marketing skills I obtained in my undergrad program as well as in the professional positions I held in marketing and communications. In 2023 I returned to the program as a teaching assistant for the course after developing my skills in contracted positions as a content creator for an entertainment publication and a creative content studio.

Course Curriculum

 Winter 2021 

Digital Marketing Certification Course

"This course is a challenging, part-time digital marketing program that takes a multidisciplinary approach to attaining proficiency in marketing strategy, campaign development, digital advertising, and modern tools in site analytics and reporting."​

- Rice University

The course curriculum included hands-on training in marketing strategy, digital advertising, automation, campaign optimization and website design, code and structure. Within each of these categories, we covered the following: 

Marketing Strategy:

  • Marketing Fundamentals

  • Brand Strategy

  • Brand Building

  • Campaign Objectives

  • Lead Generation

  • Conversion Funnels

  • Competitive Research

  • Content Strategy

Digital Advertising and Automation:

  • Paid Search Advertising and Analytics

  • Display Advertising and Analytics

  • Paid Social Media Advertising and Analytics

  • Retargeting and Audience Building

  • Measurement and Optimization

  • Customer Relationship Management

  • Marketing Automation

  • PPC, Display, Social and Content Advertising  

Optimizing Campaigns and Websites:

  • WordPress Fundementals

  • Content Optimization

  • Search Engine Optimization (SEO)

  • Link Building and Backlinks

  • Conversion Tracking

  • Web Planning, Design and Analytics 

  • Google Analytics

  • Social Analytics

  • Retargeting and Audience building

Certificatons

Certifications

Upon completion of the Digital Marketing course, I received the following Digital Marketing Certification from Rice University's Susanne M. Glasscock School of Continuing Studies. I then used the skills I learned during the course to obtain certifications from HubSpot and Google Ads. 

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