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Shoot2Sell
ONLINE CONTENT COORDINATOR
Online Content Coordinator
Social Media Intern
July 2020 - 2021
I began working with Shoot2Sell as a social media intern and later transitioned into the online content coordinator. My responsibilities included:
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Researching and compiling reports on keywords to set targets for SEO
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Cataloging and organizing company assets
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Creating original copy & blog content for the Shoot2Sell blog and newsletter by utilizing both original content creation and curation of info from outside sources
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Making observations of the real estate market, culture, and environment that allow Shoot2Sell digital marketing efforts to reach its target audience
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Publishing all social content on Instagram, Facebook and Pinterest
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Coordinating with the Marketing Director and CEOs to determine SEO and CPC goals
Role and Responsibilities
2020 - 2021
Online Content Coordinator
Social Media Intern
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Managed the content library, strategically selecting and refining visuals to curate a cohesive brand aesthetic across all social platforms
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Wrote, edited and published original blog content and newsletters
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Executed website edits on the front and back end
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Coordinated with the Marketing Director and the CEOs to evaluate and establish weekly SEO and CPC goals to reach luxury clientele
Blog Posts
Below are the blog posts from the Shoot2Sell website that I wrote, published and created image headers for. Shoot2Sell used WordPress to power its blog and website. I worked on the front and back end of the website to ensure the quality of each post. Click on an image to be directed to the post.
Organic Social Media: Instagram
When I first began working at Shoot2Sell as an intern in July 2020, my main job was to post and backlog content for the Shoot2Sell Instagram account. Below is part of the feed I created over the past few months.
Organic Social Media: Pinterest
I also worked to update the Shoot2Sell Pinterest page. This task required me to collect assets that were likely to appeal to the Shoot2Sell audience and organize them into their appropriate boards. While conducting the update, I created and updated a total of 10 boards that were published onto the Shoot2Sell Pinterest page as seen below.
Paid Social Media Marketing:
While working at Shoot2Sell, I had the freedom to create a wide array of content to draw in potential clients. This included photo selection, graphic design, gifs and videos.
To the right is an example of one of the gifs I created to promote a digital event that Shoot2Sell was hosting on Facebook Live.
For this event, I created the promotional creative, pushed out the posts to advertise the event, and assisted in the management of the live event.
